Wednesday, November 9, 2016

Sports' Marketing at the Kohl Center

On Tuesday, November 8, Mr Farrar's Sports Marketing class attended a tour of the Kohl Center. The Associate Director of Marketing, Adam Ahearn, talked exclusive on the way the UW Badgers approach their marketing and sponsorships.  After an informative question & answer session, the students received a personal, behind-the-scenes tour of the Kohl Center. There were many surprises on the tour which included seeing Nigel Hayes in the training room.  The students returned to Belleville High School eager to apply what they have learned to their Sports Marketing projects.
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Adam Ahearn, Associate Director of Marketing